1/12/2023 0 Comments Big mac wrapper historyWhat we created is a system led by thoughtful, colourful illustrations of every menu item. Our focus in partnering with McDonald’s was on redesigning their global system of packaging. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink and assess its importance to McDonald’s’ wider brand.Ĭould you introduce the rebrand to us and unpack some of its key features? McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism.
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